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Sriyu, an innovative lifestyle brand, emerges as the brainchild of Amirtha Sriram, a visionary individual who transitioned from an Engineering graduate to a trailblazing Image Consultant and Designer. Infused with a fervent love for fabrics, patterns, textures, and colors, Amirtha Sriram embarked on a journey that led to the inception of Sriyu—a brand that resonates with uniqueness and self-expression.

At Sriyu, the brand envisions a revolutionary concept where customers can actively participate in the creation of their dream outfits.

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