Sriyu, an innovative lifestyle brand, emerges as the brainchild of Amirtha Sriram, a visionary individual who transitioned from an Engineering graduate to a trailblazing Image Consultant and Designer. Infused with a fervent love for fabrics, patterns, textures, and colors, Amirtha Sriram embarked on a journey that led to the inception of Sriyu—a brand that resonates with uniqueness and self-expression.
Amirtha Sriram's journey into the world of fashion commenced with her role as an intern in various boutiques. During this time, she discerned a common challenge: the off-the-rack clothing available did not cater to the diverse body types and personal styles of individuals. Additionally, the process of custom tailoring lacked the visual representation of the final outcome. Fuelled by these observations, she embarked on a three-year voyage of research, study, and development, leading to the birth of Sriyu.
At Sriyu, the brand envisions a revolutionary concept where customers can actively participate in the creation of their dream outfits. Clients are empowered to select their preferred fabrics and envision their personalized designs, all while having the option to seek guidance from the brand's proficient designers. Furthermore, for those who are pressed for time, Sriyu offers a range of Ready-to-Wear options. These selections are not only curated to embrace diverse body shapes but also embrace the ethos of individuality and self-confidence.
Sriyu's mission transcends the confines of a typical fashion brand. In a world where conformity often trumps authenticity, Sriyu champions the freedom to embrace personal style. Breaking free from the standardized sizing approach of the fashion industry, the brand embodies inclusivity and celebrates the beauty of every body type. By offering clothing for women of all shapes and sizes, Sriyu endeavors to empower individuals to showcase their personalities through their attire.
However, Sriyu is not merely a fashion brand; it is a movement that extends its reach to women's empowerment and employee well-being. Rooted in a commitment to fostering a positive work environment, the brand stands as a beacon of progress, ensuring that its impact is not limited to its product offerings but extends to the lives it touches.
Sriyu rises as a platform that encourages people to embrace their exclusive identities, a haven where being oneself is not just celebrated but encouraged—a philosophy encapsulated in its powerful tagline.
33, Shanmuga nagar, 4th cross east street, Uyyankondan
thirumalai, Trichy, Tamilnadu - 620 102.
+91 86680 20918
customersupport@sriyu.in
© 2024 Sriyu. Designed with passion @ Rezendus Technologies.
